ANUGA 2027 – Exhibitor Registration for the Finnish Pavilion is now open. Register today!

15/10/2026

ANUGA 2027 The Finnish Pavilion Exhibitor booking is now open – register today

ANUGA is the world’s leading trade fair for food and beverages, held every two years in Cologne, Germany. Messeforum Oy and Fennopromo Oy will jointly organise the Finnish Pavilion at ANUGA 2027, taking place at Koelnmesse from 9 to 13 October 2027. Finnish food and beverage companies are warmly invited to join the Finnish Pavilion and showcase their products to an international audience.

About ANUGA

ANUGA is the world’s leading trade fair for food and beverages. With its extensive and diverse range of products, the event showcases the full spectrum of the global food and beverage industry, bringing together key industry players, offering valuable networking opportunities, and highlighting the latest trends and innovations. Leading exhibitors meet decision-makers and buyers from the retail, food industry and out-of-home sectors at the trade show. ANUGA also provides valuable insights into the latest trends and pioneering developments shaping the future of the food and beverage industry. The event has proven to be a highly successful event for Finnish brands and companies.

About the Finnish Pavilion

As before, the Finnish Pavilion will provide a high-quality platform for the exhibitors. The organizers aim to secure a prime location for the Pavilion. Exhibitor spaces will be allocated in order of registration.

Registration

Registration closes on 20 November 2026 or immediately when the Pavillion is fully occupied. Please note our cancellation policy: the registration is binding and cannot be cancelled by the exhibitor. The stand package fee will not be refunded should the exhibitor withdraw from participation. The invoice for the full amount (100%) will be issued well in advance of the event. Please find attached: Appendix 1: Terms & Conditions for registratio n. Appendix 2: Conditions of Contract for Exhibition Attendance Packages. The organisers reserve the right to make changes.

The Fee and what it includes

Price: 12 200 € (excluding VAT) The stand package price includes:

Stand area
Mandatory group participant fee (1400 €)
Planning, construction and dismantling of the stand
Graphic design and production
Two full-size stand partition walls for logos and marketing slogans
Open shelves, a negotiation table and chairs
Showcase vitrine with bottom print
Storage room space for both warm and cold items
Electricity, water, cleaning, a selection of tasting cups and some dishes for product presentation
On-site support

Available with additional cost:

TV screen
Cold / freezer vitrine
Company-specific devices (air fryers, microwaves, hot plates, etc.), ordered by the exhibitor for its own use

The applicable value added tax will be added to the price.
Please note that, the stand package price does not include freight or travel costs.

Participation terms and conditions in registration link »

Exhibition Explorer funding

The Ministry of Agriculture and Forestry and Business Finland offer funding to SMEs with an annual turnover of up to EUR 50 million and mid-cap companies with an annual turnover of up to EUR 300 million to support participation in trade fairs. Exhibition Explorer grants are awarded to groups consisting of at least four SMEs, or at least two SMEs and two mid-cap companies. Please refer to the funding conditions updated on 25 September 2025, available on the Business Finland website.

SMEs and mid-cap companies may be eligible to receive funding of up to 50% for costs related to stand construction, stand rental and mandatory ANUGA participation fees. Please note that the funding is discretionary and not guaranteed. Eligibility and approval depend on whether the company meets the applicable funding criteria. If the Exhibition Explorer grant is awarded to a company, the total cost of the stand package may be reduced to approximately 6 100 € (excluding VAT) per company.

To qualify for funding, at least four eligible applications for the same event must be submitted. The evaluation process begins once the applications have been submitted to and received by Business Finland. A company applying for funding must demonstrate a clear ambition to grow and internationalize its business.