PLMA 2026 The Finnish Pavilion booking for exhibitors is open – register now

PLMA 2026 The Finnish Pavilion booking for exhibitors is open – register now

PLMA World of Private Label International Trade Show is the Europe’s largest trade show dedicated to private label food and drink. Messeforum Oy and Fennopromo Oy will organize the Finnish Pavilion at PLMA, Amsterdam, The Netherlands from 19 to 20 May 2026. They warmly welcome Finnish food and beverage companies to join the National Pavilion.
About PLMA
PLMA Amsterdam is the Europe’s largest trade show dedicated to private label food and drink. For more than thirty years, it has brought retailers together with manufacturers to help them find new products, make new contacts, and discover new ideas that will help their private label programs succeed and grow. PLMA has been a great success for Finnish brands and companies in previous years.
About the Finnish Pavilion
As before, the Finnish Pavilion will provide a high quality platform for the exhibitors. The organizers aim to secure an excellent location for the pavilion. Exhibitor spaces will be allocated in order of registration.
Registration

The registration will close on 17 October 2025 or immediately when 20 co-exhibitors have been registered. Please note our cancellation policy: the registration is binding and cannot be cancelled by the exhibitor. The participation fee will be invoiced in two payments. The first invoice 50 % of the price will be sent after the company’s registration to the event. The second invoice 50 % of the price will be sent before the event in May 2026. The participation fee will not be refunded should the exhibitor withdraw from participation. Please find attached: Appendix 1: Terms & Conditions for registrationAppendix 2: Conditions of Contract for Exhibition Attendance Packages. We reserve the right to changes.

The Fee and what it includes

Price: 13 800 € (not including VAT)
The stand package price includes:
  • Stand area
  • Planning, construction and dismantling of the stand
  • Graphic design and production
  • Two full size stand partition walls for logo and marketing slogans
  • Open shelves, negotiation table and chairs
  • Showcase vitrine with bottom print
  • Storage room space for warm and cold items
  • Electricity, water, cleaning, some tasting cups and some dishes for product presentation
  • On-site support

Possible with additional cost:

  • TV screen
  • Cold / freezer vitrine
  • Company-specific devices ordered by the exhibitor for its own use will be invoiced separately (LCD screens, air fryers, microwaves, hot plates, etc.)

The current value added tax will be added to the price. Please note, the stand package price does not include freight or travel costs.

Other payments: The Private Label Manufacturers Association (PLMA) is a non-profit association to promote the private label industry. The PLMA charges all exhibitors a mandatory participation fee. If the exhibitor is a member of the PLMA, the mandatory participation fee invoiced by the fair organization is 1500 euros. For non-members, the participation fee is 2500 euros. It is recommended that exhibitors join PLMA as members. PLMA will be unable to confirm participation in the show until it receives a duly completed and signed application to exhibit, accompanied by a membership application (for new members) and annual membership dues payment. Read more about the PLMA membership » Participation terms and conditions in registration link »

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